Privacy Policy

Privacy Policy

We, Disobedience OPC Pvt Ltd, are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.thedisobedience.com and use our services.

By accessing or using our Website, you consent to collecting, storing, processing, and disclosing your personal data as described in this Privacy Policy. If you do not agree with this policy, please refrain from using our Website and Services.

1. Changes to This Privacy Policy
   We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or technological advancements. Any modifications will be posted on the Site with an updated "Last Updated" date. We encourage you to review this policy regularly to stay informed about how we protect your information.
   
   
2. Information We Collect
   We collect personal information to provide and enhance our services. The types of personal information collected depend on your interactions with our Site and include
   1. Information You Provide Directly
      Contact Details: Name, email address, phone number, billing and shipping addresses.
      Account Information: Username, password, security questions, and preferences.
      Order Information: Payment details, order history, transaction data.
      Customer Support Data: Messages, feedback, and requests submitted via email, chat, or phone.
      Marketing Preferences: Choices regarding receiving promotional communications.
   2. Information We Collect Automatically
      Usage Data: IP address, device information, browser type, operating system, referring URL, browsing behavior.
      Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to enhance user experience, analyze trends, and personalize content.
      Advertising and Marketing Data: Interaction with advertisements, email open rates, and engagement with marketing campaigns.
   3. Information from Third Parties
      E-commerce Platforms: Shopify provides infrastructure and analytics to support our online store.
      Payment Processors: Razorpay securely processes transactions and verifies payment details.
      Marketing and Advertising Partners: Third-party services help us reach new customers through targeted advertising and social media campaigns.
      Fraud Prevention and Security Services: We partner with security firms to monitor suspicious activity and prevent fraud.
      Third-Party Sellers: If you purchase from a third-party seller through our platform, they may provide us with transaction details and fulfillment updates.
      
      
3. How We Use Your Information
   We use your information for various purposes, including
   1. Providing and Improving Our Services
      Processing transactions and delivering orders.
      Managing accounts, preferences, and customer support.
      Enhancing website functionality and user experience.
   2. Marketing and Advertising
      Sending promotional emails, newsletters, and offers.
      Customizing advertisements based on browsing behavior and purchase history.
      Conducting contests, giveaways, and surveys.
      Engaging with third-party advertising platforms to optimize marketing campaigns.
      Implementing remarketing strategies to show relevant products and offers.
   3. Security and Fraud Prevention
      Detecting and preventing fraudulent activities, unauthorized access, and data breaches.
      Verifying user identity to secure accounts.
      Monitoring transactions to identify suspicious patterns.
      Collaborating with fraud prevention networks to mitigate risks.
      Enforcing security measures, such as two-factor authentication (2FA) for enhanced protection.
   4. Compliance with Legal Obligations
      Meeting regulatory and tax requirements.
      Responding to legal requests and law enforcement inquiries.
      Ensuring compliance with Indian data protection laws, including
      1. Information Technology (IT) Act, 2000
      2. Personal Data Protection Bill (PDPB) (when enacted)
      3. Consumer Protection (E-Commerce) Rules, 2020
      4. Advertising Standards Council of India (ASCI) guidelines
         
         
4. How We Share Your Information
   We do not sell your personal information. However, we may share your information with
   1. Third-Party Service Providers
      Payment Processors (Razorpay) to facilitate secure transactions.
      E-commerce Platforms (Shopify) to manage product listings and order fulfillment.
      Marketing and Advertising Partners to deliver personalized promotions.
      Customer Support Services to improve response times and service quality.
      Security and Fraud Prevention Services to protect against unauthorized activities.
      Data Analytics Providers to analyze trends and improve business performance.
   2. Business and Legal Requirements
      When required by law, court orders, or regulatory authorities. In case of a business transfer (merger, acquisition, or sale of assets).
   3. Third-Party Sellers
      If you purchase products from third-party sellers through our platform, we may share order details with the seller for fulfillment and customer service purposes.
   4. Sellers may use this information to process your orders, provide customer service, and address any issues related to your purchase.
      
      
5. Cookies and Online Tracking
   We use cookies to enhance your browsing experience and provide personalized content. Cookies help us
   1. Recognize returning visitors and save preferences.
   2. Analyze site traffic and improve functionality.
   3. Serve targeted advertisements through third-party platforms.
   4. Track the effectiveness of marketing campaigns.
   5. Prevent fraudulent activities by monitoring behavioral patterns.
      
      You can adjust your cookie settings in your browser. However, disabling cookies may limit certain website features.
      
      
6. Security Measures
   We implement industry-standard security measures to protect your personal information, including
   1. Data Encryption: Secure Socket Layer (SSL) technology encrypts sensitive information.
   2. Access Control: Restricted access to personal data based on role-based permissions.
   3. Regular Audits: Continuous monitoring and system updates to prevent vulnerabilities.
   4. Fraud Detection Tools: AI-powered fraud detection systems to prevent unauthorized transactions.
   5. Multi-Factor Authentication (MFA): Additional authentication layers for secure account access.
      
      Despite these efforts, no online platform can guarantee absolute security. If you suspect unauthorized access to your account, please contact us immediately.
      
      
7. Your Rights and Choices
   Depending on your location, you may have the following rights
   1. Access: Request copies of personal information we hold about you.
   2. Correction: Update inaccurate or incomplete data.
   3. Deletion: Request data removal under certain conditions.
   4. Marketing Preferences: Opt-out of promotional communications.
   5. Cookie Preferences: Modify tracking settings for online ads and analytics.
      
      To exercise your rights, contact us at support@thedisobedience.com
      
      
8. Contact Information
   If you have questions about this Privacy Policy, please contact us at
   Disobedience OPC Pvt Ltd.
   SP-118 3rd Main Road,
   Ambattur Industrial Estate,
   Chennai - 60058